Strategic Empire
I often talk with people who tell me that their ads are not working. Their Facebook ads, their Google ads or whatever else they are using.
It usually goes something like this. “It doesn’t matter what I do, I just can’t make Facebook ads work for me.” Continue Reading…
The Romans were famous for building straight roads. They did this because it allowed them to move their armies, people and goods around faster and reduced the possibility of them being ambushed. Continue Reading…
You know, when I work with business owners they all want to know how to increase their profits, or start building procedures and processes to get success, but there is one thing that is even more important than all of that.
Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers …
Let me tell you a little story. Years ago, I was a financial consultant for a very large company, and although I had a love-hate relationship with them, the one thing they did well was train their people.
I will never forget during one of those training sessions the trainer said, “Clients have an inbuilt bullshit detector. They intuitively know if you are hung over or never had enough sleep or are not prepared.” Continue Reading…
That’s right. It’s not being clever, or strategic, or inventing some new software, because nothing works unless there is energy behind it.
I don’t care how good your idea is, if you don’t personally have bundles of drive, enthusiasm, and energy, then it is destined to fail. Continue Reading…