I was working with a business owner recently and he wanted to brainstorm a better way to attract customers. This is a very common approach, but it is not always the best way to think of a problem. Let me give you an example. Whatever industry you are in, there is probably a “way” you […]
After working with a lot of small businesses, I thought I would share two of the main reason they fail to achieve their potential. They have no goals. Most businesses have some vague idea of the direction they want to go in, but it is not written down. Because it’s not written down, no one […]
If you are not getting the results you want, stop for a minute. Here’s why. I was speaking with an entrepreneur a few days ago, and he was complaining that he didn’t have enough leads. His price point is $2,000. He gets about 20 leads a week and closes two of them on average. His […]
Most businesses think they are strategic, but they are actually tactical. Strategy and tactics are big subjects but let me give you an example using an online business I worked with recently. They built a sales funnel that sold a digital product. Once a client bought, they were presented with two up-sells and one down-sell […]
When I am working with entrepreneurs and businesses one of the most common things I hear is “I have this business but what I really want to do is XYZ.” Almost everyone has some secret desire to be doing something other than the thing that makes them money. Here’s what I usually say. If the […]
Hopefully, you read my previous post about how to turn an unhappy customer into a revenue stream. If you didn’t then read that post below first. Every time I have implemented this strategy in one of my businesses or helped others implement it, it has increased revenue. For example, after my post someone reached out […]
When I ask business owners what their strategy is to get to their goal, very few have a clearly thought out plan that they can articulate to me. Some do have a strategy, but it seems to be lumpy or fuzzy at best. Here’s the thing. In order to develop a good strategy, you need […]
The highest risk you take in business is when you actually start the business. There’s always risk but the point at which you invest all your money, time and energy is also the time when you have the most risk. An alternative way to approach starting a new business is to get some kind of […]
The first transaction you make when you buy something is actually psychological, not monetary. The more you get to know someone the more you trust them and value their opinion. In fact, if you look at any of the social media influencers you follow you will probably find that you agree with their philosophy to […]
